264 - ‘OK, Boomer, IG is for kids’ and other Instagram fallacies and facts

Abstract: This presentation will highlight some of the ways Instagram can be used to communicate mosquito control messaging. It will provide a brief history of the platform, key demographic stats, content creation tips and examples, touch on some engagement tricks, provide a case study in messaging, and offer an opportunity for questions and answers. Launched in late 2010, the platform quickly became the go-to site for uploading photos, was purchased by Meta / Facebook in 2012, and has evolved to become a hub for influencers, reels, stories, and posts highlighting all sorts of brands and lifestyles. Although known for being popular among teenagers, more than 60% of the site’s users are aged 18-34, making it a great way to communicate with young adults, as well as Millennials and younger Gen Xers (30% of its user base). We will also highlight some of the ways Miami-Dade County is using the site and discuss a selection of conten we’ve recently already produced.