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Social Media in Mosquito Control Communications Symposium

Social Media in Mosquito Control Communications Symposium

265 - Together We Fight: A Community-Driven Approach to Vector Control Messaging

Thursday, March 26, 2026

12:00 PM - 12:10 PM PDT

Location: B113

Presenter(s)

Miquel Jacobs

Director of Communications
Orange County Mosquito and Vector Control District, California, United States

Co-Author(s)

Brian Brannon, n/a

Public Information Officer
Orange County Mosquito and Vector Control District, California, United States
Eddie Sanchez, n/a

Communications Specialist
Orange County Mosquito and Vector Control District, California, United States

Abstract: As social media continues to shape how communities consume information, vector control agencies must adopt dynamic, audience-centered communication strategies to remain effective and trusted. The Orange County Mosquito and Vector Control District developed the Together We Fight initiative to bridge digital engagement with actionable vector control behavior through trend-driven, collaborative, and measurable outreach.

This presentation will share a multi-component strategy that integrates creativity, analytics, and community partnerships:

Trend-Responsive Messaging: By monitoring local and national online trends—particularly on TikTok and Instagram—we adapt current trends and memes into humorous, shareable mosquito-control content, aligning prevention messages with current social media culture.

Municipal Collaboration: Our Most Supportive City campaign mobilizes all 34 cities in Orange County to promote mosquito prevention messaging through their own channels, fostering friendly competition and amplifying regional impact.

Influencer Engagement: Through partnerships with local influencers and content creators, we extended our reach to new audiences. A highlight was a public service announcement that streamed on social media and Peacock during National Mosquito Control Awareness Week.

Community Participation: Our social media challenge encouraged residents to produce their own mosquito-control content for prizes, transforming passive viewers into active advocates.

We will present engagement metrics illustrating reach, participation, and audience sentiment, alongside key takeaways from trend monitoring, city collaboration logistics, and influencer integration.

By blending digital innovation with community pride and measurable results, Together We Fight demonstrates how local vector control programs can effectively humanize science communication, increase public ownership of mosquito control, and inspire replication in diverse jurisdictions nationwide.